In the latter part of 2022, I received an invitation from SugarRushLive, a content broadcaster, to create a vertical advertisement that would highlight their partner activation with Free Soul, the UK's leading nutrition hub for women. The central focus of the partner activation was to showcase their product, FS:Greens.
As per Sugar's request, I developed the video in a manner akin to my previous concept advertisements for GFUEL, using a raw handheld movement style and comfortable home-style aesthetics, and also included her pet rabbit Benji.
The accompanying final video produced for this activation is displayed on the left.
