In January 2023, I joined NorCal Esports, a professional eSports organization, as a content creator and commercial videographer. One of my initial projects was to capture the NorCal Esports competitive Apex Legends team in action at the Apex Legends Global Series (ALGS) event in London.
My first content release for NorCal Esports was a promotional video for the NorCal & GFUELEnergy shaker collaboration. With less than one week lead time, I managed the end-to-end process from ideation to storyboarding, filming and editing. Utilizing footage I had captured at the ALGS event, along with media files of the shaker and clips from other members of the NorCal Esports team, this was the final advertisement, which has garnered over 13,000 views on Twitter.